Say hello, new logo

Today we’re launching a new logo, as we start to refresh our look in general. We loved our old logo, and look, and know many felt the same.

 

 

 

Firstly, it’s not changed for the sake of change. That said, change is inevitable, and something to be embraced, etc. etc., but that’s not a good enough reason to change a logo. A good reason to change a logo is that it’s not doing the job you want it to do—and because a simpler, more distinctive evolution of it could do that job better.  

Published: January 16, 2020